The seed for organic success


On-Page SEO is the process of optimizing all the on-site elements of your website and generate content that ranks and matches search intent.

Our On-Page SEO strategy consists of combining excellent content with SEO techniques to maximize your visibility and drive qualitative traffic.

On-Page Services

Maximize rankings with optimized content matching the right search intent.

Our On-Page SEO audit is composed of three different sections: On-Page Optimization, Content Optimization, and Structure & UX.

In-Depth Analysis

A total of 70+ points will be inspected manually to leave no aspect unexplored.

Strategic Measures

Comprehensive checklist and roadmap aligned to your business goals.


Descriptive definition of each point’s importance and explanation of outcomes.


MarketingLenses can assist with the implementation of the recommendations.

Top Tools

Usage of industry-proven tools to obtain accurate measurements and insights.

On-Page Optimization refers to all the on-page elements which can be optimized and influence your rankings.

  • Domain Health
  • URL Optimization
  • Title Tags
  • Meta Descriptions
  • Headings
  • Images

Content Optimization consists of achieving qualitative content which answers and satisfies searchers’ intent.

  • Keyword Usage
  • Keyword Cannibalization
  • Content Quality
  • Search Intent
  • Outbound Links
  • Language and Grammar
  • Duplicate Content
  • Content Readability
  • Content Enhancements
  • E-A-T

Structure & UX concerns making your website accessible for both search engines and users. A good site architecture will ensure that search engines can crawl, index, and rank your website appropriately, and that users can navigate and understand it easily.

  • Mobile Usability
  • Content Silos
  • Anchor Texts
  • Navigation
  • Internal Linking
  • Click Depth
  • URL Structure
  • Structured Data
  • Rich Results
  • Social Media Appearance

Keyword Research is the process of finding all of the possible search engine queries (terms, phrases, questions, and answers) which are relevant to your customers, and is essential in order to achieve your business goals (brand awareness, product discovery, conversions).

The keyword research is composed of three different phases: Keyword Analysis, Keyword Discovery, and Keyword Grouping.

Keyword Analysis

The current status of your existing keywords and rankings is evaluated in order to define a status quo and explore the potential.

Keyword Discovery

Existing-, competitor-, seed, and related niche keywords are analyzed in order to discover opportunities.

Keyword Grouping

All relevant keywords identified are filtered, grouped, and prioritized according to your customers’ needs and business objectives.

The keyword research allows us to build up an effective keyword strategy and content plan to achieve higher rankings by driving relevant organic traffic to your website.

MarketingLenses can assist you with the creation of qualitative content which answers and satisfies searchers’ intent.

Optimized content will enhance user engagement and strengthen your visibility for the search terms relevant to your pages’ covered topics.


Optimizing your websites’ structure to ensure a solid foundation to enhance online visibility.


Targeting the right search intent to raise your keywords ranking and drive qualified traffic.


Combining excellent content with SEO techniques to maximize your ranking positions.

Our Workflow

On-Page SEO Audit

Conducting a comprehensive on-page audit of your website to establish a status-quo and discover opportunities.

Keyword Research

Performing a keyword analysis and research in order to identify all queries and topics relevant for your website.

Keyword Grouping

Investigating search intent and grouping all high value keywords by thematic to build up an effective keyword strategy and content plan.

Roadmap & Strategy

The audit and keyword research will result in a detailed account of your website. This includes a comprehensive roadmap with actionable measures and specific recommendations for actions.

On-Page Implementations

Implementing on-page measures in order to achieve optimized pages for both users and search engines.

Content Creation & Optimization

Developing qualitative content that answers user intent and drives organic leads.

Continuous Monitoring

Continuous monitoring to ensure maximum results, resulting in a weekly report including information about the actions performed and an overview of the overall development.

Our Tools

MarketingLenses uses a variety of SEO tools to assess the status and performance of websites.


Our experience in and focus on multilingual SEO, makes us the ideal partner for you to reach a global audience and maximize your online presence.

Stan Lenzen MarketingLenses

Stan Lenzen

Founder & International SEO Consultant

Started MarketingLenses driven by the need to deliver an excellent and transparent SEO service to companies.

Éléonore Frère MarketingLenses

Éléonore Frère

Partner & International SEO Consultant

Passionate international SEO consultant with extensive experience in multicultural environments.


MarketingLenses is a regular contributor to the SEO industry.

Our Clients

MarketingLenses helps and is trusted by well-known brands and companies.

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What our clients say about us.


We are here to help you grow.

Connect with MarketingLenses for personalized audits, partnerships inquiries, and everything in between.

We’re looking forward to hearing from you!

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