Effective date: September 30, 2020
MarketingLenses B.V. (“us”, “we”, “our”, or ‘’MarketingLenses’’) operates the https://www.marketinglenses.com website (hereinafter referred to as the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
Service is the https://www.marketinglenses.com website operated by MarketingLenses.
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small files stored on your device (computer or mobile device).
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and how any personal information is, or will be, processed.
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
MarketingLenses processes personal data about you because you use our services and/or because you provide these to us yourself. We collect several different types of information for various purposes to provide and improve our Service to you. We collect data and process data when you:
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service.
You can enable or disable location services when you use our Service at any time by way of your device settings.
Tracking & Cookies Data
Cookies are files with a small amount of data which may include a unique anonymous identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used, such as beacons, tags, and scripts, to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
We use Session Cookies to operate our Service.
We use Preference Cookies to remember your preferences and various settings.
We use Security Cookies for security purposes.
MarketingLenses uses the collected data for various purposes:
MarketingLenses may process your Personal Data because:
MarketingLenses will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.
Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the Netherlands and choose to provide information to us, please note that we transfer the data, including Personal Data, to Netherlands and process it there.
MarketingLenses may disclose your Personal Data in the good faith belief that such action is necessary to:
MarketingLenses does not sell your data to third parties and will only provide this if this is necessary for the implementation of our agreement with you. We enter into a processing agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality of your data. We may share your information with selected third parties, including business partners, suppliers, and sub-contractors for the performance of any contract we enter into with you.
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. MarketingLenses aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.
If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
Whenever made possible, you can access, update, or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
You have the right to have your information rectified if that information is inaccurate or incomplete.
You have the right to object to our processing of your Personal Data.
You have the right to request that we restrict the processing of your personal information.
You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
You also have the right to withdraw your consent at any time where MarketingLenses relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Your consent applies to the following domain:
Cookies are small text files that are used to store small pieces of information. Cookies are stored on your device when the website is loaded on your browser.
These cookies help us make sure the website functions properly, make the website more secure, provide better user experience, and understand how the website performs. It also helps us to analyze what works and where it needs improvement.
As with most online services, our website uses first-party cookies and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function correctly. They do not collect any of your personally identifiable data.
The third-party cookies used on our websites are used mainly for understanding how the website performs and how you interact with our website, keeping our services secure, and providing advertisements that are relevant to you. Overall, these cookies are used to provide you with an improved user experience and help speed up your future interactions with our website.
The cookies used on our website are grouped into the following categories:
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.